Search Engine Marketing

Search Engine Marketing, or SEM, is the practice of buying paid search listings. Usually they are purchased on a Pay Per Click (PPC) basis but paid inclusion is also offered by major web directories (such as Yahoo) for an annual fee.

Paid Search Marketing is different from organic Search Engine Optmisation, which seeks to obtain better free search listings but they are complementary and work best in tandem. Both help site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

This type of marketing is very effective and can deliver almost instant results but it is not for the inexperienced. Pay Per Click advertising in particular can lose you a lot of money very fast if not approached with care.

Southwind Web Services can help you to create and maintain a search marketing program that achieves your objectives, not empties your credit card account.

Southwind Web Services can build you a new web site or improve an existing one. We can deliver a site within an agreed budget and scope of work, or at an hourly rate. Depending on your requirement we offer the choice of a one-off contract or an ongoing development and support plan. Please contact us to discuss your requirements.